1. Absolute control a user has on his/her data. - includes: Granting and revoking access, live visibility of who is accessing data, audit of what data has been accessed and inferenced. No copies of data where user cannot manage.
  2. User can monetize their data, as long principIe#1 is not violated.
  3. Services can have access to user data as per policy granted by user, as long principIe#2 and principIe#1 are not violated
  4. Researchers can have access to anonymized data as long principles #3,#2,#1 are not violated.